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WHY A FILM ABOUT CULTURED MEAT?

In recognition of the catastrophic perils of climate change, the risk of global food insecurity, and the issue of animal cruelty – entrepreneurs, NGOs, corporations and governments alike are working to find solutions.

Animal agriculture is one of the most environmentally destructive industries in the world, responsible for anywhere from 14 to 51% of all greenhouse gas emissions. A conventionally produced hamburger requires roughly 660 gallons of water. One-third of the arable land on earth is currently used for animal agriculture. With the global population expected to reach 9.7 billion by 2050, and meat production expected to double in that time, organizations like the United Nations are urging populations to eat less meat. But all indicators suggest that meat demand will continue to rise despite these warnings. Since the post-war period, increased demand for meat has forced suppliers to make meat production more efficient. While this has allowed meat supply to match meat demand, it is done at the expense of the 70 billion land animals raised and slaughtered for food annually. The advent of clean meat presents a cruelty-free (slaughter-free) alternative to conventional factory farming.