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THE PREMISE

2050, the 50th year of the third millennium, is a benchmark designated by futurologists, entrepreneurs, NGOs, corporations and government groups alike, in recognition of the catastrophic perils of climate change, the risk of global food insecurity, and the moral problem of animal cruelty.

With the global population expected to reach 9.7 billion by 2050, organizations like the United Nations are urging populations to eat less meat, but all indicators suggest that meat demand will double, despite these warnings.

Animal agriculture is one of the most environmentally destructive industries in the world, responsible for anywhere between 14 to 51 percent of all greenhouse gas emissions.
A conventionally produced hamburger requires roughly 660 gallons of water. One-third of the arable land on earth is currently used for animal agriculture. Since the post-war period, increased demand for meat has forced suppliers to make meat production more efficient, and while this has allowed meat supply to match meat demand, it is done at the expense of the 70 billion land animals raised and slaughtered for food annually.

The advent of clean meat technology presents a game-changing alternative: real meat without the need to raise and slaughter animals. Clean meat is expected to produce up to 99 percent less greenhouse gas emissions, use 96 percent less water, and use 99 percent less land than conventional agriculture.