What if slaughter-free, environmentally sustainable “clean meat” replaced conventional meat in the grocery store?
The concept is revolutionary: growing animal flesh for consumption, without using and slaughtering full living sentient animals. If scientists can grow human tissue from stem cells for use in medical procedures, then why not a similar process to “grow” or “brew” real pork, beef, and poultry? Clean meat is also referred to as cultured meat, in-vitro meat, and lab-grown meat. It is real meat grown in cell culture, without the use of antibiotics and hormones.
Meat the Future spotlights the emergence of the clean meat movement, intimately following its movers and shakers, while exploring the immense challenges they face.
Will this new industry revolutionize the meat industry and quell the urgencies of climate change, world hunger, the health crisis, and the abysmal treatment of 70 billion land animals slaughtered annually? Will consumers want it, or dismiss it as frankenfood? These are just some of the myriad questions posed as Meat the Future exclusively follows the leaders of the clean meat movement in America as they work overtime, risking everything, to lobby, advocate, innovate, fundraise, test, cook and market clean meat to the world. Is it the dawn of a new food paradigm? Meat the Future is the documentary exclusively capturing the story.
Uma Valeti, a successful cardiologist who trained at the Mayo Clinic, has held leadership positions at the American Heart Association and American College of Cardiology. He recently left a successful career to pursue his dream to co-found Memphis Meats, a start-up tech company in Silicon Valley. Memphis Meats attracted global attention with the 2016 unveiling of the world’s first clean meatball, and the 2017 unveiling of the world’s first clean chicken fillet and duck a l’orange. They are a small team of young leading scientists, business and food specialists, who aim to bring products to market in 2021.
Bruce Friedrich spent the last two decades as a grassroots activist working in inner city soup kitchens to feed the hungry, and as a leader of the American animal protection movement. He recently founded the Good Food Institute, a team of lawyers, lobbyists and entrepreneurs, to transform the food system away from factory farming, toward clean meat and plant-based alternatives.
The transnational meat market is a multi-billion dollar for-profit industry, subsidized by government. Some CEOs are rethinking the production and supply chain and even investing in clean meat technology because they recognize the world is changing, while others deny the need to do so. Meat eaters, animal and environmental activists, critics, farmers and the meat industry, round out this immersive in-depth documentary.